Discover the Real Meaning of the Color Orange – Joy and Creativity

It is practically impossible to think of the color orange and not automatically associate it with the fruit, one of the tastiest and most traditional in Brazil. The tropical sweetness it has is an excellent way to represent the meaning of the color orange. A hue that refers to joy, excitement, spontaneity and success – reason why its origin comes from the mixture between yellow and red, a fact that makes it inherit some of the characteristics of these other two colors.

What is the meaning of the color orange?

The color orange presents some concepts and most of them are precisely originated in the primary colors that form it. In addition to the aforementioned joy and success, the meaning of this coloring also encompasses vitality and prosperity.

Also because of red and yellow, one of the meanings of the color orange, is the direct association with creativity. It is as if this tone gives us little “pushes” and helps us to think outside the box, resulting in projects and actions that are quite creative. We cannot fail to mention its strong relationship with summer and heat, as it is widely used in activities related to these themes.

But as everything in this life has a good and a bad side, with colors it wouldn’t be different, would it? According to meaning of the color orange, it is not just positivity that it is constituted. Nervousness and anxiety can also be associated with environments that use this tonality (excessively) – especially due to red, which also has this characteristic of irritability.

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Psychology and the color orange

The color orange also has an influence on human psychology. Even because it represents courage, determination and will. It is a great stimulant to action, being a good tool to arouse attention. Therefore, it becomes a great option to use it to transmit messages, because the probability of the receiver being impacted will be greater, without a doubt.

Another meaning of the color orange is in prosperity. This is directly linked to the energy that this color transmits, allowing people to be bolder and more stimulated to seek what they want. Remember, who doesn’t risk, doesn’t gain!

The use of orange by companies

Big companies also like to use the color orange in their logos and marketing actions. And a lot of that is to the extent that this tone brings some properties of red, but without being as aggressive as the primary color.

The orange hue is also a stimulant to companies about its creativity value. That’s why websites and companies that work with information or textual production like this tone. This is the case of Blogger (Google’s site for creating blogs) and Portal Terra.

See below other companies that bet on the meaning of the color orange for generating your logos.