The superfoods They arouse conflicting passions. While some incorporate them into their healthy recipes, others consider them a mere fad.
It goes with the human being, all novelty provokes as much enthusiasm in some as rejection in others. With food it has always happened. When potatoes arrived from America they were considered both a poison and the solution to misery and famine.
History repeats itself with the so-called “superfoods”such as lucuma, goji berries, maca, moringa and many others. For some they are nothing more than a fashion and a marketing product; for others, a mine of health.
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What are superfoods or superfoods?
There is no scientific or legal definition of the word “superfood” and advertisers and the media can use it at our own discretion.
In general, are exotic foods that most of the public does not know or is little familiar with. They are often seeds, berries, or dried and powdered products that are added in small amounts to smoothies, juices, salads, or any recipe to enhance their nutritional value and health benefits.
But we can also call our beloved lifelong lentils that way if we are interested in highlighting their enormous virtues, because they have them.
Superfoods are not, therefore, new or invented foods, as many are part of the daily diet in other parts of the world. The growing interest in health care through food has brought us these foods with remarkable properties.
Probably many of the current exotic superfoodss will become normal over time. History proves it: the first superfood (super food) was the banana. Someone wrote in 1900 about the advantages of “a food insulated by nature in a germ-proof wrapper.”
Besides, it is convenient to distinguish superfoods from functional foodsas they are often confused. The functional ones are characterized because the manufacturers add nutrients to them to justify certain beneficial effects on health. Instead nothing is added to superfoods, neither nutrients nor additives.
Also often They are presented raw and come from organic farming. That is why they are liked by people who rely on the advantages of natural food.
The superfood list that have reached the Spanish market is already extensive: it includes blueberries, coconut oil, black garlic, açaí, aronia, coconut sugar, baobab, goji berries, pure cocoa, camu-camu, chlorella, chia, turmeric, spirulina , wheat grass, kale, kuzu, lucuma, maca, mangosteen, matcha, mesquite, moringa, noni, hemp seeds, pomegranate juice…
And some of the marketing brands are Mundo Arocoris, El Granero Integral, Aldi Supermarkets, Green Origins, Biosano, Salud Viva, Energy Fruits, Berries & Friends, Vekiné, Naturya.
Are the health properties exaggerated?
If we were reasonable, we would appreciate what “superfoods” offer us culinary and nutritionally, without further controversy.
But in the days that we have had to live, everything is suspicious. The detractors of the novelties look for arguments and the main one is that superfoods do not have all the health qualities with which they are surrounded.
There is some truth, but Isn’t exaggeration commonly used in the world of advertising and marketing? In this, superfoods are no different from other products in the market economy. Surely excesses are committed, but no more than in the world of perfumes, cars or medicines. And surely superfoods have fewer drawbacks than these three products.
Of course, it falls into exaggeration when miraculous qualities are attributed to them, as if they were capable of curing serious illnesses on their own or protecting us from them as if they were magical shields. But, at this point, aren’t we vaccinated against this type of somewhat ridiculous excesses? Do you hope to seduce hopelessly by wearing a certain cologne?
Remember that food cannot…
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