9 Famous logos that challenge the mind with meanings full of details

The most consumed brands seem to have messages to pass on to us and there are often meanings that escape the superficiality of their logos or are even true master’s insights. Creativity in inventing brand names can be quite exciting. And while these are terms that we usually memorize easily, we usually know little about what’s behind these choices. Is it really what we imagined?

we, from awesome.club, we already talked in another article about hidden messages present in the logos of reputable companies. This time, we have prepared a list of companies whose logos are acronyms with different meanings than many imagine. Come with us!

LG is an example of an acronym that can arouse some curiosity. Although many think that the acronym is the abbreviation of Life’s Good (“life is good”, translated from English to Portuguese), in fact, the name of the company is the union of the companies Lucky Chemical and Goldstar, the initial letter of the companies . Nice, no?

In addition, there is another curiosity. On the logo there is a smiling face and it is precisely this little face that, if you look closely, you might notice an LG inside this stylized image.

Many may think that AVON is an acronym that, if read backwards, represents the word NEW. It’s quite logical, isn’t it? But in fact, the brand is a tribute to Shakespeare’s hometown of Stratford-upon-Avon. That’s because the company’s founder, David McConnell was passionate about literature. When selling books door-to-door, he noticed that perfume samples made by a pharmacist friend started to become popular among his customers.

A short and direct name that can be easily remembered by the customer. C&A is one of the biggest clothing fast fashion in the world. And anyone who thinks that name came from fetched inventions is wrong. It is a combination of the initials of the company’s founders, the Dutch Clemens and August.

In 2014, the brand was recognized as the most admired company in the country, awarded by Carta Capital magazine, in the Textile Retail category.

This brand understands the concepts of creativity and joy well through short videos, inspired by the internet viral. Contrary to what one might think, TikTok is not an acronym originating in China, where the application was created. In fact, the name references the watch’s TikTok. Do you also think the time flies? Another curiosity is that the graphic symbol of music (eighth note) is present in the icon of the social network (photo).

The sons of brand founder Patrick McDonald, the brothers Mac and Dick, turned a hot dog stand into a fast-food chain assembled at an affordable price. The company’s expansion was also due to the work of Ray Kroc, who was a milkshake machine salesman and musician. At McDonald’s he became franchise manager in 1955. Years later, Ray bought the company from the brothers for $2.7 million.

Ray Kroc led the company’s expansion around the world and was influential in the design of the brand. The current logo refers to the company’s original arches, which existed in the first restaurant founded in Arizona: they were two semicircles, which, according to brothers Mac and Dick, would draw the attention of drivers and their families who passed by the restaurant hungry. The semicircles were adapted and gave rise to the logo, which stretched out, refers to the letter M.

If you grew up in the 90s, LEGO was a part of your childhood. And that alone is reason to relive good experiences and even play with your children or nephews in the present. Curious to know that the construction of the brand name is an acronym, created by Ole Kirk Kristiansen. The Danish inventor joined two words from his language: the words leg and godt mean to play well. In reading leg godt has the sound of lego. At least curious, no?

The highlight in the letter E of the American company Dell’s logo was not an invention to be different, but it aims to show that the company, founded by Michael Dell, wants to change the world. This concept is present in the letter E and refers to the term “turn the world on its ear”, which can be translated as “make an innovation”.

The launch of the Swedish brand Spotify, in 2008, may represent the union between the useful and the pleasant. The name Spotify is the union of the English words spot and identify, which can be translated as “discover and identify”. You can discover content and identify it, whether it’s your favorite singer or informative content, like a podcast or audiobook, for example.

Two words in the English language together gave rise to one of the biggest brands today. You, in Portuguese means “you” and Tube is a slang term that can be translated as “TV”. The meaning is, then, “You make TV” or “Television made by you.” The brand name became so popular that today there is YouTuber. In addition, the brand name appears in renowned dictionaries such as Oxford.

Regarding the graphic issue, it is interesting to note that the YouTube logo was updated in 2017. The play button became highlighted, replacing the focus on the word “Tube”. The creators’ idea was to transform the brand’s symbol into a language that was easy for the public to recognize, in addition to being unified and cohesive, talking to the different applications that the platform offers.

What famous logo or acronym had you not noticed the meaning? Do you have any suggestions to add to our list? We look forward to hearing from you in the comments!