Meaning of the Color Red – Know Its Influence

How many sensations can red awaken? This tone is used to represent feelings of passion, attraction, power but also rejection and exclusion. It is widely used in advertisements and advertisements to attract our attention, as it brings us impulsive emotions. But do you know what meaning of the color red? Understand a little more about what this tone can stimulate in humans.

It is difficult to define in just one word what impression we have when we come across this color. It is no coincidence that she is so present in our daily lives. Due to knowledge passed by traditions, it is common to associate this tone with intense and extreme feelings. Thus, because it influences us so much in an exaggerated way, it ends up becoming a great instrument for manipulation.

Understand the meaning of the color red

Red is a warm tone, which really brings associations with intense and provocative emotions. It is common to find this color associated with passion, excitement and love. But at the same time, it can refer to danger and violence. This is because it is such a vivid color that it brings antagonistic aspects.

So the meaning of the color red is opposition. We can see this in other aspects as well, such as the comparison of symbols for the human being. This tone is common to represent the heart, symbol of love, and the devil, the main character of religious hell. Do you see how this tone is contradictory?

However, in other cases, such as politics, it can be associated with the revolutionary spirit. After all, it is a stimulating and energetic color. Therefore, it is widely used by socialist currents and leftist thoughts.

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The exaggeration of this coloring can trigger extreme sensations such as sexuality, nervousness and restlessness. Darker tones can also bring an aspect of sophistication, elegance and power.

The meaning of the color red for human psychology

Red is one of the most used colors by companies in the composition of their logos. And you are wrong if you think that this is a purely aesthetic detail. There is great influence of the meaning of the color red within human psychology.

One of the main factors that this color creates for humans is hunger. It is not by chance that companies in the food industry use and abuse this color in their brands. Mc Donald’s and Coca Cola, two world food market leaders, are perfect examples of this.

The color red also awakens the intention to act in people. And this is another reason that leads companies to bet on this tone for their business. How many times have you seen someone buying food on impulse?

Advertising campaigns follow the same model, using red for discounts and promotions. Surely you will remember seeing a giant red banner in the window that says “offer” or “sale”. The purpose of this action is to use the meaning of the color red to make us buy on impulse.

Red color curiosities

The variety of sensations and meanings that red can provide also ends up generating some interesting curiosities about this coloring.

Here are some interesting facts about the color red.

It’s the first color babies can see;
There are those who believe that red has the ability to help cure diseases;
The red color is not just hot for expression. Using this coloring can increase the chill temperature of a room;
In very colorful environments the first color that will bother you is red. This is a characteristic of this tone precisely because of the irritation it can cause;
Studies argue that couples who paint their room red fight more. The reason is precisely the color’s ability to increase irritation;
People are more agile and attentive in red environments.

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Companies that use the color red

The color red is widely used by food companies and also by others who want to attract the attention of their customers. Because it indicates danger, it is also very common on traffic signs.

Here are some brands that use the color red.