What are ASMR videos and how watching people eat can help you relax

Have you heard of ASMR videos? Generating up to 3 thousand visits, they are making a name for themselves. After all, they present people eating, in a paused and somewhat noisy manner. And the reactions are the most diverse, and can even generate feelings of repulsion and criticism from users.

O Incredible.club iinvestigated what happens with this phenomenon and why it has become so popular for many users of the network, in such a way that they are even considered therapeutic videos.

The so-called ASMR (Autonomous Sensory Meridian Response) or, in Portuguese, Autonomous Sensory Meridian Response, is a biological reaction that causes pleasure when hearing or seeing something that satisfies the brain. It is a biological sensation that is not always noticeable by all people, but for some it causes a physical response, such as tingling in the back of the neck or shivers through the body.

On the famous platform, videos with ASMR category have gained popularity. The production is basic: one person stands in front of the camera to eat something. However, it’s not just any dish; in general, what is shown are foods in abundant quantities and with varied textures, tasted with the sound amplified, in such a way that the spectator can hear every detail in biting, drinking or chewing.

Some of the videos may be accompanied by an introductory explanation, in a very low voice, almost in a whisper, with the same objective of causing an ASMR.

While for some people this fascination with watching videos of others eating may seem strange, there is an explanation. A study published by the scientific journal Plos One reports that ASMR videos are relatively similar to sensory experiences such as the chills that some people experience when listening to some type of music. They also bear some similarity to profound aesthetic experiences, such as those associated with the emotion of fright.

The studies showed activity, specifically, in the prefrontal cortex, associated with viewing highly moving and emotional artwork. This can represent a strong and complex emotional response, especially for people who tend to perceive certain triggers more intensely, such as whispering, tapping, hand movements, the squeaking of food or even lip movements.

ASMR videos provoke tingling sensations and promote positive feelings such as calm and emotion. However, it is important to note that these responses only occurred in people who identified with ASMR, and only when they saw these videos. Therefore, the study suggests that ASMR is a complex emotional mix comprising the activation and deactivation of positive affect.

Users who watch ASMR videos often comment that these materials help them sleep, relax, and fight stress and anxiety. Research results revealed that this type of material effectively regulates emotion and may have a therapeutic benefit for those experiencing ASMR; for example, reducing heart rate and promoting feelings of positive affection and interpersonal connection.

Have you ever experienced this sensory response when you see a video of someone eating? Did you know about this peculiar phenomenon that circulates through the networks? Share your comments!