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Tips on how to shop at Zara without falling into the store’s marketing traps

Louis Vuitton fashion director Daniel Piet once described world-famous clothing brand Zara as “the most innovative and overwhelming possible retail chain in the world.” These days, virtually every major city has a Zara store, and its clothing is not only worn by ordinary people, but celebrities as well. And while bloggers and designers argue about the quality of the collections, fashionistas flock to stores to check out the new collections excited by their experience with the previous season’s pieces. However, as with any other popular business, Zara also has its marketing strategies to attract consumers. So, tips to avoid falling into the traps of Zara marketers are the subject of this post.

O awesome.club talked to a former Zara employee and she revealed to us 9 brand secrets that can help us buy more for less. Check out!

1. Zara employees do not shop at the physical store

Brand employees don’t buy clothes in the physical store, even if they really liked them. Instead, they order the parts they want through the website. This trick ensures that you receive a completely new product that has not been tried on by anyone beforehand — which also reduces the risk of the product being dirty, dented or having some kind of defect.

Other than that, if you really like a model in the physical store, but you can’t find a piece that fits your size, you can also buy it online. The request online arrives at the physical store, normally, within a few days, depending on the location. And if the order ultimately doesn’t suit you, you can always return the part for a refund.

2. If you decide to come back the next day, you may no longer find the part you want.

3. All employees have a card with which they can get discounts

Zara’s workers can purchase an exclusive discount card to make purchases not only in the store, but also in all the brands and boutiques of the Spanish chain Inditex🇧🇷 In this chain are stores such as Pull & Bear, Massimo Dutti, Oysho, Bershka, Zara Home, Stradivarius и Uterque. Unfortunately, not all of them have stores in Brazil.

4. The parts used by the mannequins are chosen according to a special principle

Many believe that the most expensive items are placed in the most visible places in the store. But, in fact, this is not how it happens: in the windows and on the mannequins are shown the pieces that became sales records in other countries. After all, the main objective of the establishment is not to sell more expensively, but to sell as many products as possible, since, according to the store’s principles, if an outfit has become quite famous among shoppers in one country, it will very likely be successful in other markets.

5. To buy products with better quality, carefully check the labels

Zara produces 4 types of collections: Basic🇧🇷 woman🇧🇷 TRF and studio🇧🇷 the line Basic is geared towards basic everyday clothes, while the woman includes uniquely designed and higher quality templates. THE TRF connects with the youthful, informal and sporty style, oriented towards lovers of street fashion. Finally, Zara studio represents quality products premium which, of course, cannot be found in all physical stores, but can be easily purchased through the Zara website.

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6. If the remaining products were only one size, then this is probably not a fluke

If, while shopping, you realize that the piece you loved is still only available in a size that doesn’t match yours, there’s no reason to be sad. You can ask a seller about the availability of other sizes. It is recommended to do this even if the product in question is on discount and during promotion seasons.

The fact is that sometimes only one type of size of a certain product is displayed in the store to create an illusion of exclusivity for the buyer. The customer will immediately want to buy the product, before someone else takes it🇧🇷 After all, if you go to a store and discover that there are many copies of the clothes you like and that are exactly your size, then it is possible that you will put off the purchase to be able to compare prices and models in other stores, even giving up on making them. -there.

7. The assembly of clothes in sets in stores is purposeful

If you notice, both on the shelves and in the window, the clothes and props displayed next to each other always combine, forming a set. This is done with the aim of encouraging the consumer to buy all the parts of the look and be surprised to see how, for example, a shirt goes perfectly with a skirt. “Why not take the whole set?” — is the phrase that pops up almost instantly in the consumer’s mind. Thus, Zara makes the customer buy more than he had initially planned.

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8. Zara reproduces models from luxury brands, but with some different features

Many Zara items are reproductions or adaptations of famous brands. The store’s designers follow and pay close attention to the world fashion weeks, choosing the models that will later be reproduced in their collections.

Zara follows world trends, and thus gives the opportunity to those who cannot afford designer clothes to also follow the trends of fashion. Nonetheless, it is indisputable that both the fabric and the quality of the product are quite inferior to its similar produced by a luxury brand. For example, a pair of shoes by Gucci, unlike its similar model produced by Zara, is made from genuine leather, being lighter and more comfortable than its analogue.

9. It is more profitable to buy clothes during winter and summer

Zara’s biggest sales take place twice a year: in winter and summer. Therefore, buying pieces from new collections before the start of these 2 promotion periods is simply missing out on a good opportunity to save. Better to calm tempers and wait until prices drop to make more profitable purchases.

Do you usually buy clothes at Zara during sales periods or do you prefer not to wait? Do you know any other tips on how to avoid marketers’ tricks? Tell us in the comments section.

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