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Photo of Celebrities without makeup: the psychology of the persona

Since the rise of the entertainment industry, idealized images of men and women have become media celebrities. Long before that, the ideal, what was envied, dreamed of was to be a princess, a prince, a queen, a king. Interestingly, with the first printed newspapers, the first gossip about royalty began to be published.

In our current universe, gossip targets actors and actresses, singers and singers, making them a mirror to be followed – for those who don’t reflect on it.

And, of course, all this fantastic exhibition market creates a demand for products and services, ranging from fashion (from the clothes they wear) to accessories, makeup, creams, gyms, supplements and plastic surgery.

What I want to talk about in this text is about the use of makeup, which is a very strong sign of creating a persona, a mask that does not correspond to reality. The term persona was created by the Swiss psychologist Carl Gustav Jung. It means the part of our personality created and maintained to deal with the social world, roughly speaking. In other words, it is the mask we use to live with others, and this mask can be the profession we choose or else be full of prejudices about the way we should conduct ourselves.

Wearing a mask to live in society, in principle, is not a bad thing. For example, I can wear the “psychologist mask” and have the profile of someone who works in psychology. It’s like the priest’s monk, the doctor’s lab coat, the lawyer’s suit. It is the clothes and postures that are expected by everyone. As the saying goes, “the habit makes the monk”.

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The problem with wearing the shirt, using the makeup of the persona, is the fact that we can start to see that we are only what we show. That is, I am just a psychologist, or I am just a businessman, a leader, a general. With that, whatever mask we wear, we will identify with it and we will be stuck in a single way of acting.

I always like to use the example of the general who is harsh with his subordinates in the army. When he arrives to live with his family, instead of taking off his mask, his persona, and being a father to his children, a husband to his wife, he wants to remain a general, the one who commands everyone.

This also happens in the world of celebrities, when people identify with their public persona. A person cannot get down from the artificially created pedestal, which causes big problems. When we are only in appearances, we leave aside our shadow, the opposite side of the persona.

That’s why, although it seems strange, Pelé’s way of saying about himself is so important. He distinguishes in his speech, all the time, Pelé from Edson Arantes do Nascimento, as a way of forcing the difference between the internationally known character Pelé and the common man called Edson.

Returning to the makeup aspect of the persona, in the female universe, it is very interesting that makeup is the center of both interest and the desire to see what the famous person looks like without makeup.

As I was saying, it is interesting the impact that these photos of celebrities without makeup can cause, as if we realized that they are ordinary people, with flaws, with facial imperfections. So, resuming the point, in the same way that it is important for a public person to know how to differentiate what is the persona – what is shown in public – from the shadow – what is hidden – it is also important that the person is able to deal with all other aspects of the personality that do not fit the persona.

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Otherwise, they will continue to be at home, in intimacy and privacy, identical to what they try to demonstrate to the general public.

In everyday life, it is also important for all women to understand this dynamic. What they show to others, the fact that they want to attract attention, dressing well and putting on makeup to hide their imperfections, is just one of the aspects to be taken into account when building relationships. In a love relationship, for example, we can say that the “makeup”, the persona, should only be used at the beginning.

In order not to be misunderstood, what I mean is that the person she is going to have a relationship with also has to know who she is, without makeup, without trying to be and appear. Of course, the use of makeup, vanity, self-care need not be abandoned. But in intimacy, the ideal is to go beyond the superficial, the base.

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