Know the Meaning of the Color Yellow – Money? Happiness? Find it out!

What comes to your mind when you talk about the meaning of the color yellow? Coins are likely to come. Wealth has in this object one of its main symbols and they are almost always represented in yellow tones.

This is a language that has become practically universal, but it is even more present in comic books and even in video games. The coin almost always has this representation in yellow – and that is why it is associated with wealth. However, is it just money that this tone refers to? Or is there more meanings of the color yellow? Check it out below.

The true meaning of the color yellow

Based on the etymology of the word yellow, the meaning of the color yellow can be associated with “bitter”. This is because it originates from the word amarellus.

Contrary to this translation, the representation of this tone in practice has a completely opposite direction. It has a direct connection with joy, optimism and light. This last feature can be remembered because of the yellow sun.

Yellow is also directly related to happiness and creativity. Its excessive use (in very strong tones) can get in the way and generate distraction. In more subdued and less flashy tones, it helps with work and generating new ideas.

Of course, we haven’t forgotten the wealth that started this article. This is another one meaning of the color yellow and is represented by gold, a shade darker than the traditional color. Gold bars are also clear representations of this meaning.

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The color yellow in human psychology

The characteristics of joy and wealth can be well exploited to capture people’s attention. And brands do it very well, even taking advantage of both attributes.

This is the case of the traditional Italian car manufacturer Ferrari – which uses and abuses the meaning of the color yellow. In its shield there is the presence of yellow and you don’t even have to be a car fan to know that this is a company that has in its main product something aimed at people who seek happiness and luxury (wealth).

Capturing attention is another important point of the color yellow, as we said earlier. That is why it is used as a synonym for alert at traffic lights. Call-to-action buttons within the internet also like to appeal to this tone.

It is also a color often used to encourage comparisons with youth. Your sign of joy helps a lot in this regard. Finally, yellow also helps to stimulate appetite when it appears together with red.

Brands that bet on yellow

Now, if according to the meaning of the color yellow, when the same in conjunction with red works well to stimulate the appetite, is it mere chance that Mc Donald’s uses precisely these two colors in the logo without? Obviously not: it’s all very thought out and planned to try to win over your target audience.

If you’re still not convinced of the importance of color psychology in this case, think about how many other food companies also appeal to yellow in contrast to red. Burger King, Habib’s and Giraffas are examples of this.

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Yellow is also widely used by brands that need to convey joy and energy. This is the case with gas stations, for example. Check out more brands that have yellow in their logo below.