Digital influencers: what it is, how to become one and the main ones in Brazil

Relevant on the internet and social networks, digital influencers dictate trends in fashion, beauty and various segments from the production and dissemination of content. Do you follow any of them?

See what a digital influencer is, the main professionals in Brazil, ask your questions about how to make money in this area and check out the tips of some digital influencers.

What is a digital influencer?

A digital influencer is that person who produces content, shares their lifestyle on social media and has a considerable number of loyal followers, as well as engagement with their videos and posts.

Because they have access to a specific audience interested in their content, in addition to credibility in the midst of certain social niches, these professionals influence users and have dictated the latest trends, whether in the fields of fashion, beauty and the most diverse. segments.

10 Brazilian digital influencers for you to meet

Brazil has several successful digital influencers that produce content on the most varied subjects, such as fashion, beauty, lifestyle and behavior. See some of the most popular and be sure to follow them!

1. Camila Coelho

The 31-year-old from Minas Gerais is considered one of the first digital influencers in Brazil. Camila Coelho, who already worked with makeup, started her beauty channel and her blog, Super Vaidosa, in 2010, and today she has almost 8 million followers on Instagram.

The influencer posts super-produced content about fashion, beauty and travel. Camila is sponsored by major national and international brands, in addition to being invited by several haute couture designers.

2. Thássia Naves

With more than 3 million followers on Instagram, Thássia Naves is a reference when it comes to style. She started her blog in 2008 and now produces content about fashion, travel and beauty.

Her style is authentic and she shares a variety of looks, from everyday to special events. Thássia has partnerships with several haute couture brands and always posts photos and tips on amazing places.

3. Camila Coutinho

And of course, Camila Coutinho from Pernambuco could not be left out of the list of the main national influencers. She started posting her work in 2006 and is considered the first fashion blogger in Brazil.

Today she has 2.4 million followers on Instagram and her blog, Garotas Estúpidas, is a reference in the fashion world. Camila loves to post about looks, beauty and lifestyle. In 2018, she published the book “Estúpida, eu?” who talks about her career and gives tips on becoming a digital influencer.

4. Lu Ferreira

Known as Chata de Galocha, Lu Ferreira is an influencer who talks about fashion, beauty, travel, gastronomy and lifestyle, all in a very sincere and responsible way.

In addition to posting on her Instagram, which has more than 700,000 followers, she also produces content for Youtube, such as recipes and reviews, and launched her own brand of skin care products.

5. Roman Ju

Ju Romano created her blog “Entre Tupetes e Vinis” in 2009, a site for women who don’t fit the standards. The influencer talks mainly about fashion, beauty and behavior, and posts several plus size looks tips.

Ju has more than 350,000 followers on Instagram, in addition to the people who know her through her blog. She is part of body positive, a movement that inspires women to accept their bodies as they are ❤️.

6. Maria Maria

And if you like makeup, you must have heard of Mari Maria. With over 10 million followers on Instagram, she became known for her makeup tutorials shared on her networks.

In addition to the beauty steps, Mari posts photos of original looks and has her own makeup line. According to her, makeup helped her feel more self-confident.

7. Nina Secrets

Bruna Martins, better known as Niina, is a 25-year-old from São Paulo who has more than 3 million followers on Instagram and another 3.5 million subscribers on her YouTube channel.

Niina mainly talks about makeup in her videos and uses Instagram to talk about fashion, beauty, travel, music, decorating and everything about her life.

8. Rayza Nicácio

And if you like an authentic style, you can’t help but follow Rayza. With more than 1 million followers on Instagram, she posts stylish looks both for everyday life and for big events.

In addition to fashion, Rayza gives tips for curly hair as well as talking about decoration, travel and her own daily life on her YouTube channel.

9. Alexandra Gurgel

Alexandra Gurgel, from the Alexandrismos channel, talks about various issues on her social media, from plus size fashion to feminism and the acceptance of one’s own body.

Its contents are indispensable to discuss the ideals of beauty and self-acceptance. She has approximately 700,000 followers on her social networks and is the author of the book “Stop Hating Yourself”, which talks about the body positive movement, self-esteem and the fight against fatphobia.

10. Nah Cardoso

A success among teenagers, Nah Cardoso has 7.8 million followers on her Instagram and more than 3 million subscribers on Youtube. She produces diverse content, such as tips on looks and makeup, travel and lifestyle.

These are the well-known and established influencers in Brazil and, as you have seen, they talk about a variety of subjects, from tips on looks to discussions about feminism and self-acceptance.

Benefits of being an influencer

• Flexible schedule: being an influencer allows you to choose work hours yourself, without having set hours to fulfill;
• Choosing your own editorial line: as you are responsible for your content, it is you who decides what you will cover in your posts, what you will defend and what you will disclose;
• Financial Opportunities: Being a digital influencer brings several financial opportunities through monetizing your work, contacting partner brands and advertising products in your posts. Some people start producing content to supplement their income and, if the business shows results, they change careers to dedicate themselves exclusively to being an influencer.
• Access to various events: this profession opens up several opportunities to access exclusive product launch events, fairs aimed at content producers and occasions that allow you to broaden your audience and be known in other social niches.
• Sponsorship brands: Sponsorship companies, in addition to giving away their products for influencers to use, also pay for incredible experiences to promote the brand. Several influencers travel and have a lifestyle fully sponsored by an organization.

In addition to these advantages, you will contribute to the formation of opinion of certain social groups and will have access to exclusive experiences, such as amazing events and trips.

Disadvantages of being an influencer

• Overexposure: publicizing your lifestyle is part of your job, so everything you do is posted on social media and subject to the eyes of millions of people.
• High content production: being a relevant digital influencer requires you to be available and fully dedicated to content production. It is necessary that you plan the lines in advance, film, take pictures, edit and post new material frequently.
• Big investment in the beginning: to start a professional Instagram or a new YouTube channel, you need to make initial investments to buy quality equipment. In the beginning it is possible that you will have to produce content without receiving anything in return because your reach number is still irrelevant.
• Constant updates: to keep your content relevant, you need to keep up to date in all aspects, from market trends to new application tools. Updates are constant and in this area there is no room for complacency or procrastination.
• Haters: With higher views, you will also be exposed to negative comments about your work.

Before deciding to be a digital influencer, you need to weigh what is important to you. If you don’t give up privacy and don’t commit to producing constant and up-to-date content, this may not be the ideal profession.

How much does a digital influencer make?

The values ​​that an influencer receives vary greatly according to the number of followers, the engagement they receive, and the content they produce.

On average, an influencer earns from 3,000 to 5,000 reais per month through paid posts, partnerships with brands and views on YouTube videos. The variation of values ​​​​is large according to the engagement and credibility of the influencer. Professionals who have been in the market for a long time and produce consistent content tend to earn much more than this average. Blogs and channels that are just beginning may not reach this amount in the first few months due to the initial investments required.

How to make money being a digital influencer?

If you are interested in being a digital influencer, but still have doubts about how to make money with it, see some profitable ways of this profession:

1. Views on Youtube

It is possible to make money if you produce videos frequently and that manage to reach a significant number of views. Youtube monetizes the videos according to the engagement on your channel and then there is a financial return for your content.

2. Sponsoring brands

Most big brands are looking for big influencers to be sponsored. As a result, influencers earn branded products for publicity, in addition to having experiences paid for by this company.

3. Posting Paid Content

You can start advertising for brands in your videos or posts. Generally, the influencer charges a value per post to promote the product, varying according to how many people will be reached.

4. Exchange

Bartering is the exchange of favors and, despite not earning the money directly, you will receive products from big brands in exchange for advertising. It’s a great opportunity for someone just starting out.

5. Events

You can offer your services to participate in events promoted by the travel, beauty and style sectors. It is possible to charge for workshops and workshops with content production tips.

Depending on the number of followers you reach, it is also possible to participate in commercials for big brands, in addition to having travel and products fully paid for by organizations.

How to become one?

And if you think about becoming a digital influencer, check out 5 tips on what to do in the beginning:

1. Lose shyness

As this profession involves a lot of personal image and the dissemination of your photos and videos, you have to lose your shyness to be an influencer. This goes for posting content with confidence and that conveys credibility, and also for facing people who discredit…