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De-yellowing shampoo: how it works, usage recommendations and product tips

Blonde hair requires care and treatment to keep the strands healthy and the de-yellowing shampoo is one of the essential items for blondes.

The product, also known as “purple shampoo”, is developed for the lighter strands, such as blonde, gray and white, and promises to neutralize the yellowish tone that the hair strands acquire after bleaching, for reasons such as hot baths or exposing the wires to the sun.

Learn more about this product, see tips from hairdresser Edson Idogawa on how to use it and options for choosing a de-yellowing shampoo to call your own!

How do de-yellowing shampoos work?

According to specialist Edson, it is normal for wires to have yellow tones after discoloration due to oxidation, which can be aggravated by stimuli such as very hot water or contact with chlorine in the pool. The hairdresser explains that the de-yellowing shampoo “serves to change the color of bleached hair. It acts like a mixture of colors.” The yellow tones of the hair contrast with the purple color of the shampoo, thus neutralizing the golden pigments of the light strands, which then result in the reduction of yellow.

The de-yellowing shampoo, however, does not lighten the strands. According to Edson, by modifying the color and removing the yellowish aspect of the hair, it may appear lighter, but the product does not have a bleaching function.

Who is it suitable for and how should I use it?

The de-yellowing shampoo, according to Edson Idogawa, is indicated for those who have blonde hair and want to eliminate the yellowness of the wires, leaving them with a more greyish appearance. The product is also recommended for those who do not wish to use toner on the hair to renew the color, as the shampoo has the effect of removing the yellowish tones, but in a slower and less aggressive way than other products, such as dyes and toners. .

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In very light wires, such as gray or platinum, care with the use of the de-yellowing shampoo is necessary. According to the professional, the very intense use of the product can leave streaks and purple reflections in the hair due to the color of the shampoo.

De-yellowing shampoo is usually used during the shower, accompanied by cream and conditioner. In most cases, it is necessary to let the shampoo act for a few minutes and then rinse, but the indications of the rinse pause time and the ways of use vary according to the brands.

Although the de-yellowing shampoo corrects the color of the hair, it is recommended to use it at most twice a week and after using the product, hydration is advised, as this type of shampoo tends to dry out the strands.

10 highly recommended de-yellowing shampoos

There are countless shampoos on the shelves that promise the de-yellowing effect. Now that you know the characteristics of this product, we have separated some brands that are well recommended by bloggers who have already used the shampoo and approved the result to help you choose the best shampoo for you. Check out:

Where to buy

  1. Haskell Amethyst De-yellowing Shampoo, in Americanas
  2. “After I used this shampoo, my hair came out yellow in the first wash, it was much grayer, lighter and looking like I just did the highlights” – Gabriela Capone

  3. Phytoervas Violet Shampoo, in Americanas
  4. “It is salt-free, sulfate-free and paraben-free and this is very good for people who are blonde, the less chemicals and less products that damage our hair, the better” – Carine Reis

  5. Lacan De-yellowing Shampoo, at Drogaria Lecer
  6. “One nice thing is that it doesn’t ‘darken’ the hair, or leave it super gray, and it also increases the luminosity of the strands, which I really like!” – Ju Lopes

  7. Ecologie Platinum Shampoo, at Drogaria São Paulo
  8. “You can use every wash without any problems and it has some very visible shine to the naked eye that adds extra shine to the hair afterwards. It is worth it.” – Ju Romano

  9. Silver Gray Shampoo at Mahogany
  10. “Its formula with Cornflower Extract, rich in cyanine, eliminates the yellowish color of white hair or those with blonde highlights or reflections.” – Carol Tognon

  11. Silver Reflex Keune, at Epoca Cosmeticos
  12. “With the really dark purple pigmentation, it really took the yellowness out of the strands in one wash, leaving them more gray than white” – Ju Romano

  13. L’oréal Shine Blonde Shampoo at Beauty on the Web
  14. “I found that the products leave my hair very shiny, with the most beautiful color, and do not dry out the strands, I thought that they do what they promise without leaving the hair dry, which happens with several shampoos of this type” – Marina Fabri

  15. Amend Unyellow Shampoo, in Americanas
  16. “The Shampoo cleans well and doesn’t leave the hair dry, like some other de-yellowers I’ve tested. Its effect is progressive, that is, the more you wash it, the more it fades” – Manu Alves

  17. Yenzah Yellow Off Shampoo, at Epoca Cosmetics
  18. “When I looked at the still wet hair, I saw that it was very silvery and without any yellow. Even though it has this very strong power to de-yellow the hair, it doesn’t get dry, on the contrary, it gets super hydrated and soft.” – Manu Alves

  19. Bleach Blondes Shampoo at Sephora
  20. “The coolest thing: ‘opens’ the color and makes the blonde tone very beautiful! It doesn’t pull the gray or sink the hair, what it does is clean the yellow, give a light lightening and brighten the wires a lot! – Ju Lopes

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Now just select the best shampoo for you and rock shiny blonde hair, and of course, no yellow tones!

Isabella Tamaki

She loves to travel, discover new cultures and new languages. Passionate about pop culture icons, extravagant clothes, musicals and storytelling of all kinds. Graduating in Communication and Multimedia and writing based on coffee and Coca-Cola.

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