5 steps for your customer to speak well of your business

Undertaking requires a lot of discipline to make your own business prosper. Some of the great difficulties that beginner entrepreneurs go through are the dissemination of their products or services to win new customers, their loyalty and the maintenance of the constant growth of customer demand.

Advertising is essential for a business to be able to stay in the market, and the dissemination by its satisfied customers, the so-called word of mouth, is today a fundamental tool for this.

Research shows that people consider customer opinions about a company or product much more relevant and influential when deciding whether to hire a service or buy something than an advertisement made by the company itself through advertisements and promotions.

It is no accident that marketing experts say that the market is in the age where the consumer is king. The old saying “The customer is always right.” was enhanced with the maturity and knowledge that consumers developed about their rights, both by the Consumer Defense Code and by the numerous websites dedicated to the dissemination of complaints about brands.

Social media also entered this market logic, becoming allies of consumers and reputable companies.

A sense of collective support was created on the part of citizens when making consumption choices, which means that every day people share their consumption experiences with their friends, which has allowed them to resolve frustrations and generate alerts in cases of companies that offered something bad; or publicize some good work done by competent companies.

Frederico Mafra, marketing specialist and professor at Ibmec, gives some tips on which attitudes are essential to deal with consumer demands and conquer them once and for all:

How to get positive feedback from customers for good disclosure

• Try to maintain excellence in the product or service: Offering a quality product or service is essential, both to enhance word of mouth and to avoid conflicts and negative disclosures about your company;
• Have an effective relationship program: A relationship program helps the brand take initiatives that stand out from competitors while promoting customer satisfaction;
• Determine what is your differential: The differential of your company’s product or service is important both in terms of advertising and for the good reputation with customers, making them share the unique experience they had with your company;
• Keep an eye on customer opinions: Keeping up with what customers say about your brand is important both for resolving conflicts and maintaining your brand’s trust in the market, as well as for perceiving marketing opportunities or for the evolution and scope of your product or service;
• Have the internet as your ally: Maintain a strategic presence on social media, blogs and websites. Ignoring criticism and just advertising is not the solution, be willing to talk to your customer – don’t just talk about your product, talk about lifestyle; and having established a positive bond, show him what else you can offer him.

With the tips above you will be able to invest in building your brand’s positive image and contribute to your company’s long-term success.