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As the famous singer and songwriter Cazuza would say, “time never stops”. Modern companies must always try to stand out in order to surprise customers and attract their attention. So they create massive installations, interactive billboards and other dazzling ideas that divide opinion: some believe they are on the cusp of genius; others, from madness.
O awesome.club gathered examples of great ads that show that marketers are the most creative, amazing, and crazy people out there.
Hulk stopped a tram in Blackpool, England
An animal shelter offered a way to play with a virtual dog at a train station
Coca-Cola installed a giant billboard, stocked with soda, equipped with a powerful pump with six taps for people to taste Coke Zero
Bugatti built a million-piece Lego car, and it’s possible to drive it (even the engine is a toy)
A subway car was decorated in the style of Spider-Man
A milk brand offers a virtual tour for those interested.
An ice installation advertised a new American television series
In honor of the 25th anniversary of the movie “Jurassic Park”, a statue of Jeff Goldblum has been installed in London
A snack bar entertained shoppers with an interactive poster, encouraging them to display letters with the help of their body movements
Coca-Cola created a dynamic 3D billboard that entered the Guinness Book of Records
A bus stop with food scents advertises a cookbook
At Congonhas airport, in São Paulo, passengers on delayed flights were presented with KitKat chocolate bars
A creative advertisement about the construction of garages
“WHERE IT ALL BEGAN
Here’s proof that you need a house with a garage.
Don’t have one?
Can I help you! Call me!”
On this billboard, real objects (including
a TV)
French fashion house Balmain announces its new collection featuring three virtual models
Creative agency Red Pepper installed a literary payphone where classics answer citizens’ questions. The response mechanism is similar to classic book divination.
The company Audi installed a logo made of 4-tonne ice and offered a discount that would be in effect until the ice melted.
“It’s too good to last long”
The Pizza Hut brand launched shoes that know how to order pizza
A visual demonstration of the differences in resolution of
a screen
Which of these campaigns surprised you the most? Have you seen any of them before? Tell us!
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