14 amazing plus size stores you need to know

Enough of the dictatorship of the 36/38 dummy! More and more women have found space to empower themselves and change the thinking that there is a perfect body type to be valued in fashion.

Many stores realized that there was a very strong gap in this market and began to produce fantastic looks for those above the size 44, valuing freedom and diversity and giving visibility to these women.

The change, which had already started in stores with entrepreneurs launching plus size collections, has reached haute couture and the catwalks more recently. Not long ago, in 2013, the first Plus Size Fashion Week took place in Paris. Only in 2016 did São Paulo Fashion Week bring a plus-size model to the shows for the first time.

But, as style has nothing to do with rules and standards, but with feeling good, we list some plus size stores that make beautiful pieces for you to compose looks with your face, on all occasions:

1. Oh dear!

With a wide variety of pieces for the most diverse occasions, Oh, darling! its main purpose is to entertain women who wear the brand’s clothes. Therefore, they invest a lot in diversified, very cheerful and colorful prints. They also value the absence of rules, inviting people to dare and break those famous sayings we hear about fashion.

2. Cookie Girl

Created in Porto Alegre 12 years ago, Chica Bolacha is a brand focused on the plus size market. With a proposal to democratize fashion, they create pieces from mannequins 38 to 60. And they recently included men in their collections, with the Chico line.

3. Flaminga

With options for lingerie, fitness clothes, jeans, beachwear, accessories, among other types of pieces, Flaminga came up with the challenge of bringing quality clothes to those who were above mannequin 44. It is a multi-brand portal, carefully curated so that women who buy and/or will buy in the store find the best on the market.

4. Pineapple Maria

Maria Abacaxita, inaugurated this year, is focused on plus size fashion for irreverent and fun young people. The brand has a lot of personality and pleases women who like pieces with different and more alternative prints. The dummy goes from 44 to 60.

5. Best Size

Best Size is also a multi-brand store aimed at the plus size public and with the objective of offering elegant pieces for women over 44. They prioritize practicality at the time of purchase, in addition to always looking for brands that provide comfort and quality in their parts. Empowering, she claims that “the best size is yours”, hence the origin of the store’s name.

6. Kaue Plus Size

With the principle of valuing the customer’s attitude, the Kauê Plus Size store was created. Operating in the market since the 1990s, it combines experience, personality and creativity in its pieces. In addition to the virtual store, there are several physical stores across the country, with items for both women and men.

7. Malinde Brazil

Malinde Brasil has been operating in the plus size business since the 80s, when this niche still had few companies that met its needs. In the 1990s, they began to dedicate themselves entirely to this area and today they are one of the most well-known and respected brands in the market.

8. Rouge Marie

After numerous tips given on her personal blog, the stylist and fashion consultant responsible for the brand, Débora Fernandes, created Rouge Marie. With the objective of creating quality pieces and giving fashion tips in the same space, the brand also takes the opportunity to break old prejudices, such as “you can’t wear this if you’re overweight”.

9. Mulherão Store

Loja Mulherão has been in existence since 2011 as a multi-brand platform for plus size casual, work, party, jeans, beach, lingerie, among others. Committed to finding quality pieces and offering them to its customers, the store is the result of the success of the Mulherão blog.

10. Palank

Palank was founded in 1984, bringing more than 30 years of experience in the plus size niche, being one of the pioneers in this sector. With the principle of breaking the famous rules, which are actually prejudices, they seek to empower women who fit as plus size.

11. Julia Plus

Julia Plus was inaugurated in 1998, in Rio de Janeiro, inspired by the curves of women from Rio. Always with innovative concepts, the brand has international recognition due to the creativity in the design of the pieces and the quality of the materials used.

12. Vk Fashion Plus Size

With the mission of empowering, meeting the needs of the female audience, ensuring comfort and quality clothes, Vk Moda Plus Size appears. The brand states that its commitment is to serve a female audience, aware and connected to trends, allowing everyone to feel sensual, modern and young.

13. Chic & Elegant

Valuing the Brazilian woman, Chic & Elegante combines comfort, joy and quality. Created in 2009, the brand always seeks to bring the main world trends to Brazil to make women beautiful and with high self-esteem.

14. Lilo Fashion

Created in 2012, Liló Fashion was created with the aim of fulfilling the dream of plus size women of using quality pieces that are in line with the latest fashion trends. The store sells casual, party, beach, underwear and jeans. With printed and more sober options, it seeks to meet all styles, pleasing all women.

Today there is a good variety of amazing stores for you to buy your clothes and feel beautiful, empowered and fashionable, right? So enjoy, get to know them all and recommend this article to your friends who are also plus size!