10 Brazilian advertisements that went terribly wrong and went viral on the internet

has the power to link sellers and buyers, as well as move a country’s economy. A good ad can make a person buy something they want or even buy something they didn’t initially need, but the disclosure caught their attention so much that they really couldn’t resist. We’ve already shown very creative and good advertisements here, but what about when it’s bad? See with us what happens.

At the awesome.club you will see a selection of ads that failed and why. Come with us and have fun with creativity gone wrong… so wrong.

Casas Bahia started the “Want to pay how much?” campaign, whose idea was to win over the customer with ease of payment, but it ended up being a fiasco. Some employees, mainly women, were harassed over a brooch with that phrase and sued the company. In addition, some people went to court trying to guarantee the monthly fee of 1 real for the purchase.

In 2013 the famous car brand decided to focus on its most “popular” model, so it created an ad for the Mercedes A-Class. thousand reais was a very expensive price for most people. In the end, the model was a sales failure and the songwriters even sued the automaker.

Although the National Self-Regulation Council (Conar) did not understand the advertisement launched in 2013 as discriminatory, it was criticized by netizens who found it prejudiced towards hairy men. The brand’s advertising featured Korean singer Psy and the slogan was a parody of the song “Gangnam Style”.

Another one that chose funk as the theme for the commercial and got a flurry of criticism because of the bad taste when putting together the parody. In addition to the style of music not being so accepted by the brand’s users at the time, not everyone understood the relationship between the chorus and the speed promised by the processor used by Dell.

The brand promised that whoever bought a Pepsi would get another one on a specific weekend, but it all went wrong when the company’s marketing department didn’t calculate that the promotion would have so many fans. By 8 am on Saturday, all the stock had already been sold and the company had to turn to its competitor to serve customers.

In 2013, Pelé appeared in a Volkswagen commercial recognizing good German football and literally asking them to play less so we could win the world cup at home. With this propaganda, the king of football ended up creating a lot of controversy and the commercial, which was broadcast in Germany, generated a lot of controversy in Tupiniquin lands.

The global hygiene and beauty brand ran an advertisement on Facebook in which women of various ethnicities took off their shirts and another woman appeared. Dove said the idea was misinterpreted, publicly apologized on its page and the video was taken down.

Nothing like a live commercial to go wrong. In the morning show “Hoje em Dia”, from Rede Record, the poster girl of a hair styler brand went to use the equipment on the model’s hair and it almost caught fire in the studio. There was an attempt to disguise it, but the girl who almost had her hair burned doesn’t seem to have been at all happy with the result.

Once again, Conar was activated in 2015 because of an advertisement starring Ivete Sangalo, Dani Calabresa and Mônica Iozzi. Male consumers alleged gender discrimination because of the phrase inserted in the commercial that read: “Every woman is a diva, and every man is ‘diva-gar’”. The agency filed the complaint and the brand said it was just a joke.

Seara made a commercial in which it plays with a well-known slogan of the competitor. Although the Brazilians did not find anything wrong with the game, Sadia filed a lawsuit with Conar for him to take action. The commercial was taken off the air. Although this type of marketing competition is quite common in the US, here in Brazil it can result in a lawsuit.

What’s up? Did you like our list? Do you know any other advertising that didn’t work out so well? Comment with us.